Esquire rate card

Esquire- Rate card

Total Circulation * 59,160

Adult Readership ### 154,000

Female 20%

Male 80%

ABC1 Profile 81%

Median Age 34

AdvertisingRates

Positions Pages Spreads

A £13,700 £27,400

B £12,770 £25,540

C £10,950 £21,900

D £10,050 £20,100

E £9,120 £18,240

Promotions £7,540 £13,572

It is clear the Esquire magazines makes more money from its advertising than from its total circulation. Its also noticeable that the target audience of the magazine is apparent through the percentage of males and females.The figures are clear with 80% of sales from males in comparision with 20% of sales for females. The ABC1 indicates an idea of the people that would purchase the Esquire magazine these people would be classed as the more "wealthy" generation such as lawyers and teachers. The price of the magazine is also an important factor the prices doesnt just have to entice consumers however has to be suitable for the target audience. In this situation compared to other magazines such as ZOO the prices for Esquire would be significantly higher this is down to target audience of Esquire being ABC1 rather than Zoo which would be C1.