Kerrang music magazine research

Kerrang magazine was published on June 6^th 1981. From research I have found out that the current circulation sales are 52,272 and around 50,128 in the UK and Republic or Ireland. These sales were last established in July 30th 2011 to January 18^th 2012.  However I additionally found out the total circulation sales for July 2008 where the sales were around 50,000 therefore this shows that the sales have increased slightly. Kerrang competitors are NME from researching the total circulation sales for NME they sell around 35,000 copies from July 2011 to December 30^th 2

011.

Kerrang magazine is published by Baurea media group. The company is is a large German publishing company based in Hamburg, which operates in 15 countries worldwide therefore operates at a global level. Since the company was founded in 1875, it has been privately-owned and under management by the Bauer family. The company turned over 1.79 billion last year. Baurea involves media in wide range of different aspects including radio, magazine and television.  Baurea media group are horizontal integration and cross media ownership because it owns different aspects of media.

This the Kerrang magazine's rate card:

Baurea media group conveys convergence as it is a media industry and uses different types of media.  It also uses synergy as a result of promoting its magazine on its radio show. And promoting TV programmes from their magazines i.e. the Kerrang magazine. The magazine uses synergy in order to advertise the bands on this cover which will sell their magazine if the artist is well known or popular; in turn the magazine will advertise the band's new single, album or tour to help the artist make money. Kerrang magazine; although it's popular it's not necessarily a mainstream magazine. This idea shows that it's okay to like things other than what the majority like, and it's okay to be a little different which an important statement to make is. Magazines are published to promote the companies different sources of media through the magazine. The Kerrang magazine makes money by advertising different companies.

The relationship between the internet and my magazine is that both portray advertising for there TV shows and radios, on the website I found this:

This shows that the sky channel Kerrang is being advertised on their website. This shows that the relationship between both internet and magazine is advertising off their own media sources. The magazine is not really conveyed online, Baurea don’t display their Kerrang magazines online, and in addition the magazine falls into its own unique platform for rock genre. Therefore there are not many benefits of not displaying the publication online, apart from the fact if people are eager to view the magazine they will have to buy the magazine in stores.

There is a clear relationship between the encoder and the decoder, with the advantages of modern technology such as web 2.0 technologies this helps interact collaborate with each other in a social media dialogue as creators. The encoder now has created magazine that are designed specifically for their target audience’s in Kerrang’s perspective  they use information about upcoming giggs this appeals to their target audience therefore they are more likely to buy the magazine furthermore, by advertising these giggs or festivals my result in the giggs paying to advertise about their giggs and festivals.

The magazine attracts its target audience by using mode of address the encoder uses assumptions about the decoders interests i.e. as I have already discussed using information about upcoming giggs, however it also uses addition items to help intense customers, such thing like posters, calendars and cd’s all free items included within the magazine. In addition Kerrang uses new ideas to anchor more decoders, by directly addressing the audience the music magazine has a letter on its front cover from the editor, this makes the decoder feel more involved with the making of the magazine.