1. Who would be the audience for your media product?

My target audience for my media product is aimed at the age group of 17-24, as an encoder I aimed to focus on my age group this way I am likely to attract my target audience and have a better understanding of this age group. When the task of creating a music magazine first occurred to me, my first media application involved deciding which individual imaginary entity I would be, the imaginary entity involves the ideal reader/customer of the magazine. To construct the perfect magazine for them I took into consideration the genre of music that will appeal to them.

This is my rate card: This shows my target audience and what types of products my target audience will purchase.
This is my imaginary entity lifestyle questions: This shows what answers my target audience would give to the lifestyle questions.