5. What kind of media institution might distribute your media product and why?

Once my music magazine had been constructed the next step was the selecting process whereby as an encoder I had to choose the correct media institution to distribute my music magazine In terms of the distributing process of magazines the media institutions are responsible for the overall production and distribution of magazines. Media institutions distribute millions of magazines around the UK everyday.  However, the institutions normally focus on a specific type of magazine such as music. This is the sector in which I will choose the correct media institution that will distribute my music magazine.  From researching the most popular publishing houses in the UK highlighted to me which media institution was most likely to distribute my music magazine.  Furthermore, by researching on their websites allowed for me to see which magazine they published and I was able to conclude what media institution was most appropriate to publish BLITz.

The first website I visited was the IPC Media which is one of the UK’s leading magazine publications, selling over 350 million magazines every year. The brands which are published by IPC are fashion and celebrity gossip magazines such as “Look”. Furthermore it also includes TV news magazine such as “TV Times”. In addition, it also covers music magazines such as “NME” NME reaches over one million music fans every week.  And is also the longest published and most respected music weekly in the world.  Therefore I believe that publishing BLITz would be a hard task as NME is mass music based not focussing on one specific genre therefore it would have a greater target audience and a lot more consumers.

The second website I visited was the Conde Nast publishing house.  Straight away I was able to identify that this publishing house does not publish music magazines.  And was more focussed on fashion and beauty magazines therefore I was quickly able to eliminate this publishing house.

The Last website I researched was Dennis Publishing.  Dennis publishing Is an independent publisher. The company is male orientated and publishes the most popular men’s magazines in the region- such as  current affairs magazines and magazines specifically car and technology based, titles known as PC pro and Poker Player and Auto Express.  Therefore in Dennis publishing there is no music based magazine and it would be useful for them to have one this concludes I believe that BLITz is suitable for this company as it will create a new scope for the company.  And will give the company that other publishes don’t have male orientated with a wide range of magazines all based for males.  As I have already portrayed my music magazine is male orientated therefore it is suitable for this company, in addition will have no competitors within the company as this will be the only music magazine Dennis Publishing distribute. Dennis publishing are also highly suitable for my magazine as they are highly innovative marketers as well as scratch and sniff editions as well as ezines-offering online magazines.

3 concepts of media ownership

Horizontal integration is where to companies that are in the same industry merge together such as one health and fitness magazine joining up with another health and fitness magazine. This can result in their knowledge of the other company increases the chances of the public purchasing products from that company. Horizontal integration is becoming more popular in the media production.

Vertical integration is where one company owns many co-operations that work together in the media line.  Resulting in them being able to own a radio station as well as having a television channel and a magazine however all 3 types of media are all under the same name.  An example of this is Kerrang which has its own magazine and its own radio station and its own television channel, this results in Kerrang ensuring viewing from every form of media that will impact on increasing its population of readers and total viewing figures.

Conglomeration is where two companies that are part of completely different industries often join together to increase power and popularity, - aimed in the world of media.  Such as media production company joining forces with a car company, making it easy for the public to associate one with the other- aiming  to gain a wider understanding of what both companies do for each other  this could be conveyed by the media production advertising the car companies cars through either television or magazines.