• Throughout the magazine semiotics is evident. The striking feature article photo, makes the magazine standout, it’s bold and filled with a wide range of colours, its gives a meaning of denotation.  Furthermore the Syntagmatic connotation of the feature article photo and the masthead also make the magazine eye catching.
• The main feature photo also signifies a purpose of meaning, from the picture we can see Cheryl Cole and Victoria Beckham, we straight away know the magazine will involve both of them.
• The magazine is targeted a fairly young generation the teenagers is the main target audience.  This is indicated by the magazine linguistic, the language is aimed at teenagers “hot stars”.
• There is a similarity between the icon and the symbol, the icon resembles the importance of the feature article photo, where similarly the symbol is conveyed by the masthead it is the main symbol, where similarly the icon is also a key aspect of the magazine.
• The magazine signifies that there is no feud between Victoria and Cheryl. This is denoted by the cover line.  The didactic cover lines also again evidently shows that the target audience is teenagers, the magazine use the didactic sign because it appeals to the reader, it suits the reader because for that target audience the magazine has to be easily read yet effective.

Analysing a school magazine front cover

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• The feature article photo which takes up the whole front cover is successful in conveying the student is happy and enjoys going to school. This connates to the decoder that the school the student goes to is relaxed and she enjoys her school.
• Furthermore, the colourful fonts portray that the school is not dull and signifies to the decoder that not all schools are dull. The target audience is also clearly indicated between the school years therefore 5-18 although the plug which states "win a free ipod" anchors to the decoder that the magazines target audience is more for teenagers rather than younger children.
• The masthead however doesnt tie in well with the article there is no clear relationship between the masthead and the article therefore I believe that in this article that masthead is  not appropiately used and in addition is also out of place. The masthead also needs to be more bold as the masthead is hard to read with the contrast of the school in the background.